Your goal is to make the results list here and then get closer to the top of this list. Run this test to check your site ranking in the eyes of Google and Yahoo, and master the following techniques to improve upon that rank.
Effective SEO Techniques
- Improve engagement to improve rankings
Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page.
Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.
2. Make Your Existing Pages Longer
A recent study by Backlinko concluded that the longer the content, the higher the likelihoodof it ranking at the top of the SERPs.
However, writing 2,000+ words for every blog post is not for everyone; it’s an intensive, time-consuming process. Instead, it’s much easier to take a page from 1,200 words to 2,000 words than to go from 0 words to 2,000 words.
Existing content already has authority and an established readership. So rather than writing something entirely from scratch, it’s much simpler to find a post of yours that is already doing well on Google, refresh it with updated information and extra content, and rely on existing signals to make it rank for terms.
3. Focus on YouTube SEO
YouTube videos rank in top 10 of Google search far more frequently than any other types of videos. According to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month, surpassing Bing, Yahoo, and AOL combined.
Focusing on YouTube SEO will push your website onto the first page on Google and get you traffic from YouTube as well. The result? Twice the traffic with the same content.
4. Improve Site Speed
Back in 2010, Google announced that it would be using site speed as a ranking factor and since then, Google has consistently emphasized the importance of site speed.
First, it launched the PageSpeed tool to help developers improve site performance, followed by the Accelerated Mobile Pages Project to boost speed on mobile sites.
Recently, it launched another tool called Think with Google to help gauge how responsive (or mobile-friendly) a site is, which includes speed as a parameter.
5. Focus on Topics Instead of Keywords
Google is evolving and so is its algorithm. Its objective now is to understand the intention of the users: what users expect, what they are looking for, and more specifically, what search results would best help answer their query.
6. Build Backlinks
Despite what you might have heard, building backlinks is still crucial for good rankings.
According to Google, links are still the 1 factor when it comes to determining search rank. Gary Illyes, Chief of Happiness at Google, says that “ranking without links is really, really hard.”
What has changed is the way you must build backlinks if you want good results. Low-quality links that are easily spammed—blog comments, paid links, etc.—don’t seem to work anymore and can actively harm your site.
7. Reporting and Analytics
A critical part of SEO is reporting and analytics, which are indispensable to improving marketing strategies. By setting up an analytics platform to track both micro and macro events, you can understand your customer’s journey from your sales and marketing funnel.
8. Technical Optimization
SEO and content tips aside, it’s absolutely essential to have a solid website, without worrying about any technical issues that may arise. With that being said, here are some tips and techniques to help you ensure that your website is up to par.
9. Local SEO and Listings
In the digital era, it’s easy to forget that people still visit physical shops and establishments. True, they may use online resources to research, but plenty of commerce is still conducted in real life. If you have a brick-and-mortar business, you can’t neglect local SEO and listings if you want to stay profitable.
10. Guest Posting
Guest blogging is a method used by bloggers to increase blog traffic where they write posts to be published on another blog.
Few years ago this method was deemed dead because of all the spammy content and paid links. However, this is not true anymore. As long as the blog post has original and high quality content, Google will not penalize you. Just be sure to avoid duplicate and repetitive content.
The key to building a blog to rank higher is to have a niche in your domain and build your blog posts around this topic. Pick a specific domain instead over a broad topic one. Become an expert in that domain.
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