Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
Instagram marketing tips
1. Shoot Square
One of the best ways to save time and compose better photos for Instagram is to shoot square photos. Many digital cameras and smartphones have this in their settings so it’s really easy to do. This lets you save time on cropping and ensures that the essential elements in the photo won’t be cropped out later.
2.Use a Customized Link Shortener to Track Traffic
One of the most important things marketers need to know is how well their Instagram account is driving traffic and leads back to their website. Unfortunately, Google Analytics can’t accurately track this traffic when users visit your website from your mobile Instagram account.
3.Be Strategic With Your Bio Link
For personal use, Instagram is fun and spontaneous. But if you want to use it as a marketing tool, you have to be a little more calculating with it.I suspect the businesses that are really killing it on Instagram (like Nordstrom, Starbucks, Nike and others) plan their posts well in advance.
4.Cross-Promote Your Partners
Cross-promote whenever you can! The trend on Instagram now is to share the love,so to speak, by tagging others or even by outright promoting other companies,products and services.
Locally we have restaurants that serve beer from the many craft brewers in the area. Both the brewers and the restaurants take full advantage of Instagram by tagging each other. The brewers also support one another with tap takeovers, which are rich grounds for Instagram photos and tags.
5. Take Advantage of Trending Hashtags
Users can now use Instagram’s Explore feature to find posts related to trending hashtags such as #LoveWins, #CanadaDay and #FullMoon.
If these trending tags are relevant to your brand, include them in timely posts to aid discovery.
6. Drive Instagram Users Into Your Marketing Funnel
For most brands, getting a follow on Instagram is important, but it’s just one step in the overall marketing funnel.
To move your users further down the funnel, you should consider identifying ways to capture your followers’ email. One of the best ways to capture your followers’ email is to ask for it.
7.Mix Videos and Photos
My hottest Instagram marketing tip is to mix up your posting strategy by including videos in addition to photos.
Considering that a video can generate three times more inbound links than written posts, it’s a valuable tool that can be used to engage fans, grow your following and drive traffic.
As marketers, we all know that Instagram is about visual storytelling, but with a video you can actually bring your story to life.
8.Leverage Sponsored Ads
or me, one of the hottest marketing tips for Instagram right now would be to watch for access to the ever-growing paid feature on the platform.
Sponsored ads on Instagram are becoming a regular occurrence on people’s timelines, whether it’s one ad or multiple ads using the carousel element.
This is giving brands a whole new dimension to target their audience. Before, only people following the account would see photo updates, whereas now brands can promote these to anyone within their target audience.
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