Which factors do search engines consider when deciding where your website or website pages should rank
Here are a few of the biggies.
One of Google’s core philosophies is to provide its users with the highest quality and most relevant content for whatever they happen to be searching for. Every one of your website’s visitors wants to read fresh, practical content. And Google wants to see the same.
Since searches on mobile devices have surpassed searches on desktop computers, Google’s algorithm has started to favor sites that are mobile-friendly. For this reason, your site’s mobile-friendliness is an important SEO ranking factor. Mobile-friendly websites offer either responsive design or an entire different site for mobile browsing experiences.
3. High-Quality Backlinks
Backlinks, which occur when another website references your webpage via hyperlink, are an important SEO ranking factor Google’s algorithm considers. Backlinks are essentially popularity signals for the search engine, which means you should strive to get as many backlinks from as many quality sources or related bloggers in your industry as possible.
4. Domain Authority
Domain authority is a calculated score from 0-100 developed by Moz that tells you how likely a website is to rank on search engine result pages (SERPs).
5. On-Page SEO
On-Page SEO is the practice of optimizing your website’s pages so that they will rank higher on search engines. Key factors that improve your on-page SEO include:
-Alt image tags
6. Keyword Stuffing
In the past, SEOs could “game” Google’s algorithm by stuffing their content with targeted keywords. Today, that practice can result in a Google penalty, which can drop the ranking of every page of a site, for a specific keyword or for a specific page.
7. Duplicate Title Tags
Many websites still have their company name as the title for every one of their pages. Because title tags are important for SEO (as well as for the user experience of your site), it is essential to use descriptive title tags that feature your targeted keywords.
8. Anchor Text
Internal links (links to other pages on your website) are important for indexing, but the anchor text (the hyperlinked text that the link is attached to) is also key. Make sure that your anchor text aligns with what you’re linking to, instead of generic calls to action like “click here.
9. Low-Quality Backlinks
The volume of backlinks a site received was once prioritized above all else, but Google’s algorithm now factors in the quality of these links as well. Backlinking from so-called link farms (low-quality sites that just link out to many pages) actually harms your site’s SEO.
10. Slow Page Loading Speed
Google prioritizes the experience of the searcher, and slow page loading times detract from that experience. Page load speed will become a critical SEO ranking factor, so make sure that your page is loading quickly on both desktop and mobile.
11. Lack of Internal Linking
Internal links are hyperlinks in your content that lead back to other pages on your website. They are how Google’s spiders are able to find all of the high-quality content you are creating. The most important internal links are in your page navigation, but your content should also include relevant internal links. Making sure to integrate internal links into your content helps elevate the ranking potential for all of your pages.
The most effective SEO strategies are those that use a mixture of both on-page and off-page strategies.You can find more Nxt Vision from here !